About Shayna
Born in Toronto, Canada.
Living and playing in Melbourne, Australia.
Working everywhere the Internet takes me.
Creating space to support purpose-driven organisations.
My career in SEO and digital marketing began in 2006, but since exiting the world of full-time agency work in 2017, I’ve been a firm advocate for living with purpose and by design. To me, that means creating a life that delights and challenges you in equal measure.
My tested and preferred ratio is 1:4:2 - one day of volunteering, four days of work consulting across different marketing projects, and two days off per week. Creating time to volunteer each week has been a rewarding decision - one that has facilitated connections with wonderful people who regularly inspire me to be better.
Who I’ve recently supported
Learning For Life Autism Centre
A non-profit organisation in Melbourne, Victoria providing fair access to therapy for children with autism.
Capacity: Board member - Marketing Chair
Gender Equality in Advertising
shEqual: a movement for gender equality in advertising - both within the Australian advertising industry and in the ads and media we consume - coordinated by Women’s Health Victoria.
Services: Website build consultancy; SEO research, strategy & implementation
Website launched November 2020.
I’m fiercely passionate about creating a more inclusive and empathetic world and seek to support organisations and social enterprises that align to this mission.