About Shayna
Born in Toronto, Canada.
Living and playing in Melbourne, Australia.
Working everywhere the Internet takes me.
Creating space to support purpose-driven organisations.
My career in SEO and digital marketing began in 2006, but since exiting the world of full-time agency work in 2017, I’ve been a firm advocate for living with purpose and by design. To me, that means creating a life that delights and challenges you in equal measure.
In 2024, I diversified my career by moving client-side part time to be the Chief Marketing Officer of ethical safari operator Aperture Travel, which combines my love of nature, wildlife, travelling and marketing into an exciting and diversified role.
Who I’ve recently supported
Learning For Life Autism Centre
A non-profit organisation in Melbourne, Victoria providing fair access to therapy for children with autism.
Capacity: Board member - Marketing Chair
Gender Equality in Advertising
shEqual: a movement for gender equality in advertising - both within the Australian advertising industry and in the ads and media we consume - coordinated by Women’s Health Victoria.
Services: Website build consultancy; SEO research, strategy & implementation
Website launched November 2020.
I’m fiercely passionate about creating a more inclusive and empathetic world and seek to support organisations and social enterprises that align to this mission.