SEO & GEO services
Develop your confidence in using search engines and generative engines like ChatGPT to drive brand visibility, clicks and conversions
“Shayna came on board to advise and assist us with our business’ SEO after we decided we didn’t have the right transparency, productivity or results with our website performance and Google presence. With detailed research, reporting, communication, ideas, planning, and implementation, not only did Shayna give us peace of mind that we could achieve our online goals, we were blown away when we had incredible improvements with our site presence and a number one ranking on Google.
Shayna’s expertise in copywriting and SEO has been an incredible addition to our business in building our online reach.”
— Annie Stocks, Brand Manager, FRAMING TO A T (Brighton, Victoria)
Approach to SEO and GEO services
Search engine algorithms take hundreds of factors into consideration when ranking a website in search results, but that doesn’t mean search engine optimisation (SEO) needs to be complicated.
Meanwhile, as of 2024, generative engine optimisation (GEO) has emerged as a related but different workstream for businesses and organisations who want to be visible in generative engines like Google’s AI Overviews (powered by Gemini), ChatGPT, Perplexity and other emerging engines that may be of interest to particular users.
Websites that provide superb usability, structured data, accessibility and valuable content create a wonderful foundation for success with both SEO and GEO. The rest comes down to smart research, thinking creatively, and adopting a mindset of ongoing learning and optimisation.
Keyword research & competitor insights
Start by taking a step back to understand how, and in what volumes, people use search engines to find the types of products and services you offer.
According to Google’s keyword database, what language do people use? What questions to do they have? Who’s competing with your business for these audiences?
Tip: This data can be a goldmine for uncovering insights that inform not only SEO strategies, but also content, information architecture (IA) and campaigns.
SEO/GEO audit & strategy development
Once we understand exactly what people are looking for, a SEO and GEO audit of your website will reveal how visible you are in organic search and generative engines for the phrases people search most - and where you’re missing out on prospective customers.
Uncover what’s working well and what blockers could be getting in the way of greater success. The audit will assess your website across three pillars of SEO and GEO: technical set-up, on-page optimisation, and off-site trust and authority signals.
Following the audit, a prioritised roadmap of recommended SEO and GEO activities will be yours to implement to take your performance to the next level.
Optimise for ongoing growth
Optional support may be available to help implement your SEO and GEO strategy quickly, including:
Project management
Briefing and QAing development on technical SEO and GEO implementation
Support with content planning and optimisation
Image and video optimisation
App store optimisation
Off-site SEO link development strategies
Monthly reporting and optimisation recommendations
Website migration strategies
Migrating a website from one URL and/or platform to another can have considerable implications on your SEO performance. An SEO migration strategy is highly recommended to not only mitigate risk of lost website traffic, but also capitalise on the opportunity to make improvements that maximise your SEO success.
I can also offer guidance on CMS selection based on their in-built capabilities for SEO and GEO management, having worked across Optimizely, Sitecore, Shopify, Kentico, Contentful, Umbraco and Wordpress.
SEO and GEO training and capability building
Organisations (particularly non-profits with limited budgets) have a growing interest in upskilling their teams and taking their SEO management in-house.
For 10+ years, I’ve trained individuals and teams from small business to enterprise in the principles of SEO (and more recently GEO) and how to successfully and continually manage this workstream internally.
Get in touch to discuss what bespoke training your organisation needs to grow your organic search traffic successfully.
Get in touch with Shayna, SEO expert
How can your SEO could be improved to drive more visitors to your website, videos and/or app store listings? Let’s chat!
hello@shaynaburns.com
Northcote, Victoria 3070
Australia
Consulting globally