SEO services
Develop your confidence in using search engine algorithms to drive more of the right customers to your website.
“Shayna came on board to advise and assist us with our business’ SEO after we decided we didn’t have the right transparency, productivity or results with our website performance and Google presence. With detailed research, reporting, communication, ideas, planning, and implementation, not only did Shayna give us peace of mind that we could achieve our online goals, we were blown away when we had incredible improvements with our site presence and a number one ranking on Google.
Shayna’s expertise in copywriting and SEO has been an incredible addition to our business in building our online reach.”
— Annie Stocks, Brand Manager, FRAMING TO A T (Brighton, Victoria)
Approach to SEO services
Search engine algorithms take hundreds of factors into consideration when ranking a website in search results, but that doesn’t mean search engine optimisation (SEO) needs to be complicated.
Websites that provide superb usability, accessibility and valuable content create a wonderful foundation for success. The rest comes down to smart research, thinking creatively, and adopting a mindset of ongoing learning and optimisation.
Keyword research & competitor insights
Start by taking a step back to understand how, and in what volumes, people use search engines to find the types of products and services you offer.
According to Google’s keyword database, what language do people use? What questions to do they have? Who’s competing with your business for these audiences?
Tip: This data can be a goldmine for uncovering insights that inform not only SEO strategies, but also content, information architecture (IA) and campaigns!
SEO audit & strategy development
Once we understand exactly what people are looking for, an SEO audit of your website will reveal how visible you are in organic search for the terms people use most - and where you’re missing out on prospective customers.
Uncover what’s working well and what blockers could be getting in the way of greater success. The audit will assess your website across three pillars of SEO: technical set-up, on-page optimisation, and off-site trust and authority signals.
Following the audit, a prioritised roadmap of recommended SEO activities will be yours to implement to take your SEO performance to the next level.
Optimise for ongoing growth
Optional support is available to help implement your SEO strategy quickly, including:
Project management to coordinate your team of writers and/or developers
Copywriting SEO tags and embedding keywords into page content (on-page SEO implementation)
Image and video optimisation
App store optimisation
Off-site SEO link development strategies
Monthly reporting and optimisation recommendations
Website migration strategies
Migrating a website from one URL and/or platform to another can have considerable implications on your SEO performance. An SEO migration strategy is highly recommended to not only mitigate risk of lost website traffic, but also capitalise on the opportunity to make improvements that maximise your SEO success.
SEO training and capability building
Organisations (particularly non-profits with limited budgets) have a growing interest in upskilling their teams and taking their SEO management in-house.
For 8+ years, I’ve trained individuals and teams from small business to enterprise in the principles of SEO and how to successfully and continually manage SEO internally.
Get in touch to discuss what bespoke training your organisation needs to grow your organic search traffic successfully.
Get in touch with Shayna, SEO expert
How can your SEO could be improved to drive more visitors to your website, videos and/or app store listings? Let’s chat!
hello@shaynaburns.com
Preston, Victoria 3072
Australia
Consulting globally