Experience
16+ years collaborating with teams across industries, agencies, countries and clients of all sizes - from small business to enterprise
Success follows an open mind and well-tested toolkit
Like many, I started off as a subject matter expert - my focus was in content development and SEO.
But throughout my career, I’ve had the opportunity to work with experts in website and eCommerce builds, experience design, media and advertising, and IT - not to mention dozens of talented marketing managers and freelancers.
With the knowledge gained from learning how other experts creatively tackle challenges, and with over a decade of experience, I now approach every project with a generalist mindset, leveraging my own unique and well-stocked toolkit of marketing techniques to deliver great results for my clients.
Recent agency experience in Australia
Industries
Not-for-profit
Retail/eCommerce
Education
Tourism & Hospitality
Healthcare
Financial Services
“Learning Republic has had the pleasure of working with Shayna as our SEO and Communications adviser over the past 2 years.
Shayna is an authentic consultant, bringing sincerity, honesty and positive energy to her work and our workplace. Shayna has the innate ability to ask informed and poignant questions to very quickly understand our business goals and needs and develop carefully considered recommendations for cost effective implementation. She is a critical thinker and a highly responsive and strong communicator who not only delivers, but educates us every step of the way - leveraging her invaluable network of consultant to support larger scale online strategies.”
— Melanie Larkey and Vanessa Fodera, Learning Republic (Australia)